I also think giving people the chance to either listen to a new album , or single first hand for free to stream before purchasing anything, is a clever way on getting someone eager to support, share , and to see a certain singer, or band.

YouTube is another example of this, making singles, music videos and interviews, a good insight on everyone’s favourite music, for everyone’s taste.

With the comments, ratings, and the view count present for every video, it tells people how popular a certain video is, with everyone’s thoughts on it commented below.